Sensed – Facts, method and creative make

Romania is actually a patriarchal country where male try much regarding demanded to locate by themselves. “You’re tough sex, never ever shout, try not to amuse thoughts, get a good “man” jobs, feel difficult, bring it!” is actually a dialogue atlanta divorce attorneys family relations. The newest strategy idea: problems such stereotypes and motivate Romanian boys to-be on their because of relatable tales.

THEME/Options

A worldwide rebranding considered aside be the no. 1 opportunity for Remington to own a different sort of sound for the Romania. It actually was Remington’s first correspondence strategy into the Romania, after several years of silence. Needless to say, the job was included with several dreams: to help you revitalize Remington’s photographs into the Romania, so you can stick out discussion in the brand and to help you raise conversion taking their character product lines.

Search

Remington’s address try an elementary audience of men and women, 18 so you’re able to 40-five years of age. However, lookup turned-out you to guys pages believe the company immediately after the fresh new a brand for women. Which have eg an interesting you’ll be able to ahead, we paign and mainly address her or him. So it, having in mind part of the expectations: display the message of rebranding, adapt it in your community, in place of neglecting products that was in the notice once the a beneficial result of our assistance meant for men and women.

Remington promotion talked regarding vulnerability and you can mind-allowed into the Romania, a beneficial patriarchal country in which men are seen as the difficult gender and you may anyone as weakened sex. The venture confronted that it perception and stereotypes whenever you are you’re improving transformation which have Remington. We wished to do towards an individual’s internal convinced second thoughts that assist individuals, particularly people, have the bravery to topic public stereotypes and construct a lifetime of one’s own “Indrazneste sa fii TU!” – campaign’s tagline determined by the in the world position was virtually stating “dare end up being yourself”.

Overall performance

The campaign () involved several tactics, some of them approaching women, others targeting men and some other targeting both categories. The Confident Series. The photo and editorial project we started with Andreea Retinschi and Andreea Verde gathered reports with the self-love and you can brain-enjoy. Self-love takes over. We collaborated with one of the biggest online magazines in Romania and – for one episode – we turned their love and sex show into a self-instance let you know. Women say… In this editorial project involving Simona Tache we interviewed tens of different women on hot topics such as decades, motherhood and you will social demands affecting women in Romania. Real men/women, real trials. Influencers tested the products while answering questions from their followers starting a much-needed conversation about vulnerability and self-acceptance.The next phase targeted men only. We started a conversation about men stereotypes in Romania and the unrealistic expectations society has from them, in a video series where different men tried to dismantle some of the most well-known stereotypes (“Men have dirty jobs”;“Men who show their feelings are weak”; “Men shouldn’t spend time in the kitchen”; “Men don’t need compliments“). The episodes can be watched on YouTube or on Remington Romania’s Facebook page.

Comparison – Impact

The organization gained one another worth therefore perception. Method tell you: 5 million individuals achieved. 700,100000 views. 73,one hundred thousand individual issues. step one,600 pure advances towards the Remington’s Instagram subscription. Male affairs conversion process turned into by the twenty four% and you can ladies issues conversion process improved by eight%. “I am definitely in love with they venture”. “Remington performed hence chill concern. We need a lot more!”. “One of the most genuine campaigns once you take a look at the new Romania lately”.

Innovation And Advancement

I questioned our selves what it an effective way to finish becoming the right mind. Is it when you are vulnerable or even when you’re solid? Sure or suspicious? The answer we select is one to having the real find inquiries getting your complete potential once you discover on your own enabling go most of the face masks. Why? Since the there is no-one become a far greater You than just you can.

Though some labels discuss change or simplicity, Remington encourages the individuals to demonstrate its genuine and you may genuine selves, no matter what the effects. This is why genuine boldness looks.